The whole model in one paragraph
SEOtopilot has two flat plans. Starter is £50 a month — steady publishing for one business. Pro is £199 a month — team-scale volume across up to ten sites. Both include automated keyword research, mandatory fact-checking on every article, publishing to your CMS, AI visibility tracking, and technical SEO audits. Unused articles roll over on both. Regeneration is free on both. Cancelling either takes one click. Pay for a year upfront and the monthly price stays the same — you get a larger monthly allowance instead of a discount. Need more than Pro? Volume scales self-serve, as far as you want to take it. That's the model — the rest of this page is just detail.
Why flat pricing
Most tools in this category price with credit ladders: several tiers, each with a bundle of credits that expire monthly, plus overage rules that take a spreadsheet to understand. The predictable result — and the single most common complaint in public reviews of AI SEO tools — is people paying for capacity they never use, or discovering their unused credits quietly vanished.
We chose flat prices and plain allowances because the alternative is a pricing page that works against the customer. And we'll be open about the arithmetic: per-article cost falls as commitment rises — £5.00 on Starter, £3.32 on Pro, £2.50 on volume blocks — because the flat overheads amortise across more articles. That's stated here in a sentence rather than hidden in a calculator.
Scaling without a sales call
Starter (£50) is 10 articles a month across up to 3 sites, with occasional overflow served by a one-off +5-for-£25 pack. Pro (£199) is 60 articles a month — two a day — across up to 10 sites, built for teams where someone owns content. Beyond that there is no "contact sales" tier, because the dial is self-serve: add recurring blocks of 30 articles for £75 a month, as many as you want, adjustable or cancellable monthly, plus extra sites at £10 a month. Five articles a day across ten domains? Pro plus three blocks — £424 a month, no phone call. The ceiling is your appetite, not our tier chart.
What "allowance" means here
Your subscription includes a monthly article allowance — full articles, drafted, fact-checked, scored, and published. Around that number, three rules:
- Rollover. Unused articles carry into the next cycle rather than expiring, banked up to half a month's allowance. The cap is stated here, up front — the promise is no silent forfeits, and a cap you only discover later would be one.
- Free regeneration. Rewriting a section, changing the tone, or re-running a draft never consumes allowance. Only net-new articles count.
- Visible usage. Your dashboard shows exactly what you've used and what's rolled over — the same numbers we see.
What's deliberately not in the pricing
- No per-word metering. Word counts are an editorial decision, not a billing lever.
- No paywalled fact-checking. The fact-check pass is the point of the product; charging extra for it would make accuracy a premium feature. It runs on every article, on both plans, at every volume — a block article gets the same verification as a Starter one.
- No discount theatre. Annual prepay doesn't buy a struck-through price; it buys more product — a 50% larger allowance every month of the year. We'd rather hand you articles than play pricing games with the headline number.
- No cancellation friction. Cancelling happens in the billing portal, self-serve, in one click. The reasoning is on our billing promise.
How it compares
At £50/month, SEOtopilot costs roughly half of the entry plans of BabyLoveGrowth (£99) and Outrank ($99) at their published prices, while including the fact-check layer neither offers. The honest comparisons — including where those tools are the better fit — are at BabyLoveGrowth alternative, Outrank alternative, and choosing an AI SEO tool.
The trial, then the guarantee
The free trial is 14 days and three full articles, with no card required. Most trials in this category take your card at signup and bet on you forgetting to cancel; ours can't do that, because there's nothing to charge. Trial articles aren't demos, either — each one runs the complete pipeline, fact-check and all, published to your actual site. When the trial ends, nothing happens unless you actively subscribe.
It's one trial per site, with one deliberately forgiving rule: if you signed up but never generated an article, your trial doesn't count as used — life happens, and you're welcome to come back and try properly.
After you subscribe, a 7-day full-refund guarantee takes over: if it's not for you, cancel inside 7 days and the refund is issued in full — self-serve, no justification required. The trial de-risks trying; the guarantee de-risks paying.